Here's Why I Only Focus on Multifamily Transactions

100% of the time I only sell Los Angeles apartment buildings. I don’t try to cover other product types, and I don’t try to cover other markets outside of Los Angeles. In LA where every deal is hyper local and constantly shifting, being fully focused matters.

I get calls all the time to sell office, retail, or assets outside of Los Angeles and I say no. Not because I can’t do it, but because my clients are better served when I stay focused on what I actually specialize in. Being at Marcus & Millichap allows me to still help. I can refer those assignments to the right brokers across the country and stay involved at a high level.

Within the past year I referred out and closed three office buildings in Southern California without taking on the assignments directly. My clients get the benefit of both a highly specialized LA multifamily advisor and access to a national platform when they need it.

Focus is what consistently drives stronger outcomes for my clients in Los Angeles.